Eastern Highway

Eastern Highway Company

Traffic Engineering, Traffic Safety Products & Services

ETEP Brand
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Roadex Brand

ETEP Road Side Guide Post

Road safety on Pakistan’s roads is optimally supported by ETEP’s products. Passive security products are a major contributory factor for ensuring that the traffic is safe. Guideposts are a simple and effective form of long-range delineation, which conveys information about road alignment. Road side Guide posts outline the edges of the roadway to indicate the lateral limits of the safe trafficable way and indicate the alignment of the road ahead, especially at horizontal and vertical curves.


ETEP road side guide posts make an important contribution to traffic safety worldwide. They are used to limit the optical path and guide the road safely even in difficult visibility situations such as fog, snow or darkness. High-quality guide posts are characterized by optimum weather resistance and longevity.

Major advantages

The major benefits of guide posts are:

  • They are observable far ahead (particularly in poor visibility conditions)
  • The can be observed even when the pavement has become obscured because of vertical or horizontal curves
  • The are not subject to traffic wear
  • The do not become covered by water or sand which can obscure the pavement markings
  • They are located on the near side of the drive away from the glare of opposing vehicle headlights.


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