Eastern Highway

Eastern Highway Company

Traffic Engineering, Traffic Safety Products & Services

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The Future of Bike Lanes: How Smart Road Design Encourages Safe Cycling in Urban Centers

In recent years, city planners and transport authorities have recognized that designing roads for cars alone is no longer sustainable. As cycling becomes a core part of urban mobility, smart road design is emerging as the essential framework to support safe, accessible, and efficient bike travel. In the future, bike lanes won’t just be painted …

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Importance of Road Safety Equipment in Preventing Accidents

Importance of Road Safety Equipment in Preventing Accidents

Road safety is one of the most pressing challenges facing Pakistan today. With the growing number of vehicles, expanding infrastructure, and increasing road traffic, the risk of accidents is higher than ever. According to the Pakistan Bureau of Statistics, thousands of road accidents occur annually—many of them preventable with proper road safety measures. This is …

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